A well plotted strategy is key to the success of a campaign. We work closely with our clients to create an unfettered, multi dimensional roll-out plan, often going beyond the brief. As counsels we offer the comfort of being your inhouse resource, always a phone call away. Our crisis management approach is lead by honest appeasement of frayed situations.
We have the wherewithal to organize an event of any scale, style or genre. Not just to further your communications needs but also to help you interact with your consumer one on one.
Goodword enjoys deep relations with senior cadre of media who trust our leads and pitches. The young team is closely linked to stylists, influencers and bloggers while the founder, herself a senior scribe and author, is personally close to top management of conventional media.
This one is a unique service provided by Goodword where we pen books (And design them too), create blogs, magazines, journals and brochures for our clients. Our team of words smiths are seasoned writers, book designers and
DIGITAL MARKETING & SOCIAL MEDIA
Our social media team believes in visually strong content that is also verbose and deftly penned. Our campaigns are unique and fiercely original. We have on board a full service team of graphic designers, copy writers, photographers and videographers.
Our promise to be your one stop is real. Try designing your website, literature, blogs, invites, collaterals with us and witness the Goodword magic unfurl.
Goodword is a seasoned agency with a young and energetic team, brimming with ideas in sync with the new age of communication. We are story tellers who believe that content is key.
30 years in practice we have launched many successful brands, spaces, entities and forums. Goodword enjoys a creative edge and is recognized as India’s best agency in culture and art promotions. The agency is equally invested in the education, trade, business and CSR domains. We embody the 360 degree approach and can turn around a campaign from scratch, offering services as diverse as media management, event curation, visual design, social media management, content creation, styling and celebrity management.
We are a room full of experts with close links with senior cadre of media, influencers and celebrities. In short, we stop at nothing when it comes to spreading a good word for you or your brand!
Anshu Khanna is a well known columnist, author, publicist, festival curator and heritage revivalist. She has written extensively on wide ranging subjects including leadership profiles, retail, art, culture, design and education. Starting her career in 1989 in the editorial office of Savvy in Mumbai, she was lead the Delhi Bureau of Magna Publishing, writing for India’s first set of glossies namely Society, Savvy, Stardust, Island, Health & Nutrition etc. She joined The Asian Age in 1993 as their Consultant Features Editor bringing lifestyle and fashion to the format of a Sunday Supplement.
She founded Goodword Media Services Pvt. Ltd. In 1993. A pioneer in lifestyle, she saw the wave of new age retail, luxury, lifestyle come alive. Personally inclined towards art, culture and books she started working with leaders in this realm. Content driven and a true story teller she is known for creating unique campaigns for her clients.
Her biggest contribution to Indian heritage is that she founded a respected and authentic platform that showcases our regal history called Royal Fables. Under this umbrella she has single handily helped bring alive the Palace Karkhana culture wherein royal scions work with local master weavers, artists and craftsmen. An endeavour for which she was awarded the Nari Shakti Puraskar , the highest civilian honour accorded to women in India by our honourable President in 2018.
She has authored the biography of J. C. Chaudhry, Founder Aaakash Tutorials a company that got recently acquired by Byjus and is presently authoring a history lead book on Princely India.
Co founder Varun Khanna is a seasoned trade analyst, researcher and management professional who ensures the agency continues to smoothly service its client. Flagging off his career with the then nascent education platform NIIT, he worked with a wide variety of private enterprises before joining AEPC, the apex body for garment export. As a senior government official he ensured the Indian exporter enjoyed the government’s promise of ease of business.
He joined Pearl global, a leader in the export of fashion and helmed their shipments division as the General Manager. He went on to join NCTI (National Centre of Trade Information) as General Manager. Set up by Ministry of Commerce and Industry to create institutional mechanism for collection and dissemination of trade data and for improvement of business information services, NCTI was responsible for collating priceless trade data on various industries.
At Goodword Varun wears his management hat, hiring resources, setting SOPs and assigning KRA to the employees.